target audience

This tag is associated with 2 posts

People of Ad Tech: Q Digital CEO Scott Gatz

Q Digital CEO Scott Gatz tells WIT Strategy Partner Bill Brazell that 70% of America’s 16 million LGBTQ adults would pay a premium to support a brand that supports them. He says Lexus and Marriott are among the brands doing it right. Gatz notes that the threat of backlash from those who might boycott brands… Continue reading »

Why Brands Should Prepare Now to Help with the Next Natural Disaster

We are pleased to welcome Jeff Rosenblum as a monthly contributor to The Makegood. Jeff is a founding partner of Questus, a digital agency, and he is a documentary film director and producer. He is widely regarded as one of the leading innovators in the field of digital marketing. Look for Jeff’s monthly column every fourth… Continue reading »