This tag is associated with 2 posts

The Ad Server Is King?

Google’s launch of a new tag management product this month happened with little fanfare or reason to comment. After all, Google has launched many new media products over the years, many of which are free to use. They’ve probably given TagMan, BrightTag and SiteTagger some cause for concern. After all, which client will want to… Continue reading »

A Guide To New Advertising’s Favorite Watering Holes

Today’s ad industry is very different from the old one. In this new world, paper and ink have given way to screens and software. Our predecessors used to speak in terms of universal selling propositions and mass markets, but now we use jargon like pay-per-click, engagement, and brand content. But our need to socialize, gossip… Continue reading »