Tacoda
The New York Startup Mafia
In the world of startups, the term “mafia” has come to positively describe a group of people who have built a successful company and then continued to work together to create a new wave of startups. As Sarah Lacy, founder and editor-in-chief of PandoDaily, the Silicon Valley-based publisher, recently put it: “In the case of… Continue reading »
Securing the Future of New York’s Media Industry
Last week, computer scientist Marissa Mayer was named CEO of Yahoo! In the process, the Silicon Valley-based company passed over interim CEO Ross Levinsohn, the candidate favored by many New York media professionals. This occurred despite the fact that Yahoo! is dependent on New York-based media agencies buying its ads. 70% of all US media… Continue reading »
Korrelate’s Curt Viebranz Ties Online Ad Spend to Offline Purchases
Curt Viebranz is the CEO of Korrelate, a company that links digital marketing efforts and product purchases. Before Korrelate, Curt was President of Platform-A, the ad network division of AOL. He was also previously the CEO of TACODA and has held a number of management roles over the course of 17 years at Time Warner.… Continue reading »
How New York Beats Silicon Valley
In most respects California’s Silicon Valley has New York City outgunned when it comes to nurturing and growing great technology companies. All of the resources that a startup needs — money, management and engineering talent — are available in abundance in the Valley. But after decades of living in California’s shadow, New York is poised… Continue reading »
Pictela’s Greg Rogers on Clay Christensen, Big Data and Brand Content
Greg Rogers is the CEO of Pictela, the next generation display advertising platform that was acquired by AOL last December to power the portal’s Project Devil ads. Greg and I worked together at both MEC and then at Pictela. We spoke recently about his background and how data and brand content are changing the digital… Continue reading »
Why New York Needs AOL
AOL has been the subject of intense media scrutiny over the past few weeks. The transformation from an internet access business to a media company has not been easy, especially when sideshows like TechCrunch distract from the serious business at hand. Also, there have been reports that AOL is seeking a merger with Yahoo! Will… Continue reading »
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