This tag is associated with 2 posts

Don’t Invest Without Solid Success Measurement

Often, when a new client asks me to look at the work done by a prior agency, I know I’m in for some cringe-worthy moments.  But not for the reasons you might think. Sometimes, the prior agency recommended a program that wasn’t half bad from a tactical perspective.  And that’s what makes me cringe –… Continue reading »

“The Big 3” of Digital: Social, Video & Mobile

The Makegood is pleased to welcome Jordan Bitterman  as a regular contributor. Jordan is currently the SVP and Social Marketing Practice Director at Digitas and has 15+ years working in media on the agency side. TANGIBLE LANDSCAPE COMING INTO FOCUS As we head into the next phase of digital growth – one that might as well be… Continue reading »