Russell Wallach is President at Live Nation Network, the leading provider of entertainment marketing solutions. The Makegood recently spoke with Russell about how to build relationships between brands, bands and fans, create consumer touch points, and impact consumer behavior. The Makegood: How does Live Nation Network help companies to build relationships between brands, bands and… Continue reading »
This column was written by Andy Wasef, Head of Innovation and Technology at MEC, one of the world’s top media agencies. I’ll confess, I love TV. My job may center around the latest innovations (many of which I equally love) but I spend a large amount of my media diet consuming many of the great TV shows… Continue reading »
This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know. Five years ago, I moved to NYC from DC with a laptop and an iPod as my only… Continue reading »
John Minty is Chief Operating Officer of DDB California, including offices in Los Angeles and San Francisco. DDB California is part of DDB Worldwide Communications Group Inc., a worldwide marketing communications network. The Makegood exclusively spoke with John about his new position, brand stories, and top performers. The Makegood: Congratulations on your new position as… Continue reading »
Joe Kowan is Managing Partner, Practice Lead, Digital Investment & Activation at MEC Global, one of the world’s top media agencies. The Makegood recently spoke with Joe about his new role, MEC’s digital workflow, and RTB. The Makegood: Congratulations on your new role as Practice Lead, Digital Investment and Activation at MEC. What are your… Continue reading »
Ari Brandt is CEO and Co-founder of MediaBrix, a company that powers the industry’s leading advertising platform for social and mobile games. The Makegood recently spoke with Ari about social and mobile games and breakthrough moments. The Makegood: Ari, what inspired you to found MediaBrix and to focus on social and mobile games? We launched… Continue reading »
I’ve had the good fortune of consulting with a number of start-ups over the past few months on their media and marketing strategies. Start-ups are very different beasts from the larger corporate giants we media folk are more used to engaging with. For a start they won’t always have a marketing function, your client will… Continue reading »
Stuart McLean is founder and CEO of Content & Co, a company that creates, produces and distributes content for brands to engage with their audience. The Makegood recently spoke with Stuart about original content, consumer insights, and cross channel engagement. The Makegood: What are the challenges brands are facing in producing original programming, how does… Continue reading »
A couple of weeks ago we heard the news that Facebook acquired Atlas for the sum of $100M. Atlas is primarily an ad serving platform born from the agency Avenue A (aka Razorfish), who wanted to develop an in house tool to manage their online display buying. During the early noughties Atlas quickly became a… Continue reading »
Digitas’ Jordan Bitterman, Senior Vice President and Social Marketing Practice Director, provides his view on the future of video. “Summary: Video is being freed – It’s moving to the cloud. Software is becoming just as important as hardware. Business models & technology are slowing the pace of change. Familiar names are emerging as the new… Continue reading »
