social listening

This tag is associated with 3 posts

The Importance of Social Listening

By: Martin Cahill So much of what we do in marketing and Search is geared toward execution. Making campaigns, creating content, developing tags, gauging customers or consumers or visitors, forecasting, and so on, all of it is centered around preparation, implementation, and execution. And while the great part of that execution and reporting can be… Continue reading »

The Power of Brand Monitoring and Link Building

Link Building may not seem like a top priority some days, and it can even seem tedious; however, through various brand mentioning tools and a focus on social listening, link building is an easier way to identify new opportunities, reach out to consumers, and discover potential issues with your brand. Maintaining a brand in all… Continue reading »

More Marketing Lessons from the 2016 Election

Did social listening lead political pundits down the wrong path during the election? A few weeks ago, I wrote a piece on the marketing lessons we can all learn from the 2016 U.S. general election, knowing that there were many more to come. One of the biggest lessons since learned concerns social listening, its current… Continue reading »

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