sem

This tag is associated with 11 posts

SEO On The Page and Off

By: Martin Cahill But there are some aspects that, no matter the algorithm update or the demands of the user, will not change. Those aspects are On Page SEO and Off Page SEO. And while it may seem better to focus on one or the other, the best practice is grounded in contributing to both… Continue reading »

To Build or To Buy? That Is The Question

By: Martin Cahill Whether you’re an agency hired on to help, a client looking to expand their online footprint, or a creative agency in the middle of the two, when discussing Search, you’ll most likely hear, “Should we build content? Or should we buy it through paid search?” This discussion is a vital one, and leads… Continue reading »

Google Algorithm Updates: How to Prepare for the Unpredictable

  It’s only the end of April and already there have been multiple updates to search algorithms that have left digital marketers reeling. There are still updates that have happened that Google has yet to “confirm”. So, in a world of fluid changes in the SERPs, what do we, as digital marketers, do to prepare… Continue reading »

SEOs Must Now Do More Than Just . . . Well, SEO

By Oliver J. Nelson In April of last year I wrote about RankBrain and its potential to alter how we approach good search engine optimization (SEO.)  In little under a year later, we have already started to notice the impact this change has had on our clients’ performance. It’s simply no longer good enough for… Continue reading »

You Can’t Win If You Don’t Compete – Why Competitive Search Campaigns Are A Must for Advertisers

By Amanda Fiore and Oliver Nelson  Competitive paid search campaigns should always be a cornerstone consideration for your SEM campaign. While many industries understand the advantages of bidding against competitive terms we find healthcare and pharmaceuticals, in particular, continue to lag behind in their employment of these campaigns; we’re shocked each time we transition existing… Continue reading »

Teaching an Old Dog New Tricks: Getting More Life Out of Your SEM Campaigns

As we race to the end of the season, it’s not uncommon to find some additional funds that can and should be used quickly; in many cases, it’ll be best to have a wide range of ideas and options available to you.. One of the first options that springs to your team’s mind will be… Continue reading »

So You’ve Hired A Media Agency! Now What?

By: Amanda Fiore As a client, hiring an agency to plan, negotiate, buy and execute media to support your brand and help achieve its business goals can be a large but rewarding task. So now that you’ve hired an agency, what’s next? Which marketing responsibilities does the agency take on, versus the internal client team?… Continue reading »

Google & Twitter Sitting in a Tree

Ignore for now the advertising opportunities that may come along with the recent deal Twitter and Google made; those opportunities will show themselves in due time. What matters for brands today are the issues that can arise from Google amplifying the voices of average Twitter users. Without specific guidelines, the wild west landscape this deal… Continue reading »

Global SEM: You Say To-may-to and I Say Tom-mah-to

From the growth of Amazon and Alibaba, it is clear that many brands seek to sell well beyond their native boarders and traditional markets. One of the primary starting points for new purchases is search but assuming search is the same across the globe is a mistake that can cost retailers and brands a significant… Continue reading »

The Holiday Search

The days between Thanksgiving and the New Year is typically a period when people spend more time with family and friends and less time online. In the search marketing world this typically results in a significant dip in traffic for most categories outside of shopping, which peaks during this time. However, trends over the past few… Continue reading »

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