This column was written by Mike Shehan, CEO and Founder of SpotXchange, the largest global marketplace of video ad inventory, and Chairman of Booyah, a digital agency. Much has been said in the last year about the rise of RTB and programmatic technologies within online video advertising. Some will hang their hat on the industry seeing widespread… Continue reading »
This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. “The truth is, digital media is overpriced.” I believe I flinched a bit as the agency executive made that blunt statement. We were chatting in the wake of a heated conference session about viewability, where… Continue reading »
Joe Kowan is Managing Partner, Practice Lead, Digital Investment & Activation at MEC Global, one of the world’s top media agencies. The Makegood recently spoke with Joe about his new role, MEC’s digital workflow, and RTB. The Makegood: Congratulations on your new role as Practice Lead, Digital Investment and Activation at MEC. What are your… Continue reading »
As the SVP of Global Advertising Products and Strategy, Seth Demsey is responsible for the strategic vision of advertising products across AOL and AOL Networks. The Makegood recently spoke with Seth about balancing the needs of ad tech entities, programmatic buying and selling, and the future of online video. The Makegood: Seth, how do you… Continue reading »
This column was written by Gavin Dunaway, U.S. Editor at AdMonsters. Forget “To be or not to be?” “How do we get those big branding dollars moving into our wonderfully efficient programmatic channels?” – now that is the question, or at least it has been as long as I’ve written about digital advertising. But cramming… Continue reading »
Krishna Subramanian is Chief Marketing Officer at Velti, a leading global provider of mobile advertising technology and marketing solutions for brands, agencies and publishers. The Makegood recently spoke with Krishna about tablet advertising, trends in app usage and app advertising. The Makegood: Krishna, besides Burrp! And Mobclix, you co-founded Blue Lithium, the world’s largest behavioral… Continue reading »
This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Real-time bidding is programmatic trading, but programmatic trading is not simply RTB. That statement is not a riddle, though in the ever mind-warping universe of digital advertising technology, it’s caused a lot of confusion over… Continue reading »
A growing trend is brewing in the digital publishing world where brand new sites that no one has ever heard of are posting astronomically high numbers of unique visitors per month. Popping up in various exchanges on a seemingly daily basis, the sites appear to be running ads from major brands, but these sites are… Continue reading »
The cookie is the lynchpin of any successful display advertising campaign. The cookie allows marketers to collect data that they can in turn leverage to target their advertising to qualified prospects. Without the cookie, digital advertising just wouldn’t be as effective. We can say this with confidence because we see the problems inherent in mobile… Continue reading »
John is Founder and CEO of isocket, a Venture Capital backed startup in Silicon Valley and NYC that builds tech for direct ad sales. isocket is the leading platform for powering programmatic direct and self-service buying at the web’s top publishers. The Makegood recently spoke with John about advertising technology and isocket’s success. The Makegood:… Continue reading »
