ROI across channels

This tag is associated with 2 posts

People of Ad Tech: Lineate CEO Ben Engber

Lineate CEO Ben Engber tells WIT Strategy Partner Bill Brazell that while it’s easier to gather large amounts of data, many companies wonder what to do with it all. Engber cites an eMarketer report that 51% of companies today use 21 or more digital marketing solutions — which leads to orchestration challenges. Music: “Morning Rays”… Continue reading »

OptiMine Discusses Measuring the Value of Your Super Bowl Ads

 Robert Cooley is CTO of OptiMine Software, Inc. OptiMine Software’s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure the… Continue reading »

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