This tag is associated with 7 posts

Everybody Has a Plan Until They Get Punched In the Mouth

One of my favorite industry articles is “The Power of No” by Dave Morgan. In it, Dave describes how the word “no” can be useful in business: “Learning how and when to use the word is a vital lesson. This is true whether you are in sales, client service or product development. It’s particularly true… Continue reading »

Recruiters Behaving Badly

Given the demand for engineers and sales people, recruiting plays an essential role in the media and technology industry. Finding great people can be difficult and recruiters can help. But there are some recruiters—especially the younger, more aggressive tech recruiters—who act unprofessionally. Here are some examples: They annoying. Sometimes I receive multiple unsolicited messages from… Continue reading »

Getting turned down? How to close the closer.

You have suffered through the name droppers and pretenders, spent hours and hours evaluating candidates, and you managed the impossible; You found someone that you are excited about!  You made it to the 1-yard line and it’s time to extend a job offer. Unfortunately, you don’t get points for making it to the 1-yard line.… Continue reading »

The Power of Distributed Teams

Like many companies today, our startup operates as a series of distributed teams. Our product team is in Brooklyn while our sales and marketing team operates in Manhattan. We have found that if we let engineers and product designers work in Brooklyn not only are they more likely to accept our offer employment, the current… Continue reading »

Get Your Dream Job in Advertising Sales

January is a popular time to get a new job in advertising, especially for salespeople whose Q4 bonuses and commissions have been paid out. But how do you find the sales job of your dreams? For some answers I spoke to Ellie Windle, Sales Director at MediaMath. Ellie is also a former Executive Recruiter at… Continue reading »

Big Fuel’s Anthony Onesto on Attracting Talent Through Marketing

Anthony Onesto is the Chief Talent Officer at Big Fuel. Anthony has been working in HR management for the past dozen plus years at companies including Fresh Direct and Zeta Interactive. We recently  spoke with Anthony about his current role. The Makegood: Anthony, you have facilitated growth of companies, for example Fresh Direct. What would… Continue reading »

Ad Tech Startups, Your World Has Changed

Last week at the IAB Annual Meeting in Miami there was a fascinating presentation by Rob Norman, CEO of GroupM North America, who responded to questions about the future viability of the media agency model in the face of competition posed by ad tech startups. Rob made the case that agencies have recently made their… Continue reading »