publishing

This tag is associated with 5 posts

AOL’s Seth Demsey on Programmatic Buying and RTB Video

As the SVP of Global Advertising Products and Strategy, Seth Demsey is responsible for the strategic vision of advertising products across AOL and AOL Networks. The Makegood recently spoke with Seth about balancing the needs of ad tech entities, programmatic buying and selling, and the future of online video. The Makegood: Seth, how do you… Continue reading »

The OPA’s Pam Horan on Publishing’s Brand Halo

Pam Horan is president of the Online Publishers Association, which represents quality online publishers to advertisers, press, government and the public. Her prior experience fuses technology and publishing. Before landing at OPA, Pam was vice president of marketing for Zinio Systems Inc., which sells print magazines in virtual form online via single issue or subscription.… Continue reading »

Doug Weaver on Whether the Display Ad Will Wither

From his perch in rural Vermont overlooking the Green Mountains, Doug Weaver joined us by phone to talk about the state of the advertising industry and where it’s headed. Weaver, founder and CEO of Upstream Group, is a consultant and strategist who advises publishers and ad networks such as The New York Times, Yahoo, About.com,… Continue reading »

Doug Weaver to Publishers: Sell Experiences, Not Ads

From his perch in rural Vermont overlooking the Green Mountains, Doug Weaver joined us by phone to talk about the state of the advertising industry and where it’s headed. Weaver, founder and CEO of Upstream Group, is a consultant and strategist who advises publishers and ad networks such as The New York Times, Yahoo, About.com,… Continue reading »

MediaLink’s Wenda Harris Millard Cuts Through the Digital Clutter

A beloved figure in online advertising, Wenda Harris Millard ran sales for Yahoo during its heyday and helped create brand advertising online. She has also been an executive at DoubleClick, Martha Stewart Living Omnimedia, Adweek, and Ziff Davis, plus served as chairman of the Interactive Advertising Bureau, to name only some of her many accomplishments.… Continue reading »

marketingAds_perform_021214

marketingAds_perform_021214

Sponsor

Sponsor