publishers

This tag is associated with 42 posts

People of Ad Tech: Mozoo CEO Jules Minvielle

Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers. Minvielle argues that above all else, mobile publishers need to demonstrate that they’ve addressed the risk of fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Intermarkets Programmatic Strategy VP Erik Requidan

Intermarkets Programmatic Strategy VP Erik Requidan tells WIT Strategy Partner Bill Brazell that programmatic sales are redefining direct sales, and argues that header bidding integration gives buyers the clarity they need to access premium inventory in an automated fashion. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Altitude Digital CTO Manny Puentes

Altitude Digital CTO Manny Puentes tells WIT Strategy Partner Bill Brazell that Altitude ARENA offers publishers the same data the buy side uses to assess and buy publishers’ inventory, so publishers can put together better audience acquisition strategies. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: California Sunday’s Chas Edwards

California Sunday President and Publisher Chas Edwards tells WIT Strategy Partner Bill Brazell about the two paths publishers can take today. One path, Chas says, garners all revenue from digital platforms, so — because online advertising doesn’t pay much — such publishers focus on volume, producing many stories per day and disseminating them across social… Continue reading »

People of Ad Tech: Suggestv CEO James Pringle

Suggestv CEO James Pringle tells WIT Strategy‘s Bill Brazell that too many ‘promoted content’ companies send readers away to low-quality clickbait sites. Can publishers do better? As Pringle recently described on LinkedIn, Artificial Intelligence and machine learning can use contextual relevance to double a publisher’s on-site video views. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

People of Ad Tech: Operative CEO Lorne Brown

Operative CEO Lorne Brown tells WIT Strategy‘s Bill Brazell how clients such as Clear Channel, CBS Radio and Comcast are monetizing their enormous local media businesses in a time when the average local business receives an average of 38 different sales reps per month. Brown illuminates four factors that affect publishers’ profitability: 1) The time… Continue reading »

People of Ad Tech: Smart AdServer’s Romain Job

Smart AdServer U.S. General Manager Romain Job tells WIT Strategy‘s Bill Brazell that today’s publishers need integrated tools in order to optimize the balance between direct-sold and programmatic ads, and says online publishing will soon bring ad buyers and sellers closer together in a way that will enable publishers to retain more revenue. Music: Jim… Continue reading »

People of Ad Tech: James Curran of STAQ

STAQ CEO and Cofounder James Curran explains why he created a system that automates the collection and aggregation of reporting and line-item information for publishers and marketers, how STAQ cooperates with other systems, and the operational nightmare that can result from the new focus on viewability.

People of Ad Tech: John Shankman of Hashtag Labs

John Shankman of Hashtag Labs explains how his company develops content and negotiates the ad-tech world on behalf of independent publishers.

Decreasing the Inefficiencies in Advertising

┬áLorne Brown is the CEO of Operative, one of the┬átop advertising business management solutions in the industry. They exist to drive revenue and increase profitability for publishers and media companies by helping them to better control and sell their inventory. Prior to founding Operative in 2000, Lorne served as Vice President of Sales and Operations… Continue reading »

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