Programmatic

This tag is associated with 81 posts

The Three Biggest Lies of Hypertargeted Digital Campaigns

By: Tom Hespos With the digital ad industry’s pivot to programmatic ad buying, you’re probably deluged by a sea of potential programs for your brand, many indistinguishable from the another. The key to the “me too” syndrome that permeates the latest group of targeted programs is the data used to focus the program’s working media.… Continue reading »

People of Ad Tech: Robert Daniel

Executive Robert Daniel tells WIT Strategy Partner Bill Brazell that transparency (in the kinds of data being sold and the fees being charged) and verification (of billing accuracy) will both surge in the year ahead. Arguing that talk about the Google-Facebook duopoly is overdone, Daniels says there’s still a lot of room for growth for… Continue reading »

The Reality of Hospital Marketing in 2017

By: Amanda Fiore Today, it seems that hospital systems are popping up out of thin air. The large hospital players are not only buying up smaller community hospitals to join their ever-growing network, but also expanding their geographic footprint outside the New York City limits. It is no surprise that these extensive hospital systems are… Continue reading »

The Importance of Auditing

By: Tom Hespos Does advertising need a refresher on the importance of auditing? I think it does. Never in my career have I seen media auditing and verification take a backseat quite like it does today. In the first few years of my career, it was unheard of for major national advertisers to buy ads… Continue reading »

People of Ad Tech: Infectious Media Global Director Dan Larden

Infectious Media Global Strategic Partnerships Director Dan Larden tells WIT Strategy Partner Bill Brazell that as more and more brands put their entire digital ad budgets into programmatic, brands can and should demand full impression-level transparency — and should optimize their campaigns toward proper business outcomes rather than metrics that are easily faked. Infectious Media… Continue reading »

Protecting Your Brand Through Programmatic

By: Amanda Fiore Programmatic advertising is a growing phenomena, accounting for more and more advertising dollars than ever before. Because of its precise targeting capabilities through demographic, contextual and behavioral targeting, and automated nature allowing for efficiencies, it is no surprise programmatic ad campaigns are on the rise. However, media companies need to be aware… Continue reading »

People of Ad Tech: PebblePost Chief Product Officer Adam Solomon

PebblePost Chief Product Officer Adam Solomon tells WIT Strategy Partner Bill Brazell about programmatic direct mail, which he argues is the first new marketing channel after search and social. The company sees conversion rates in the range of 5%-10%, but Solomon holds that, when it comes to tracking, “just because we *can* do something doesn’t… Continue reading »

Not Whitelisting? You’re Doing It Wrong.

By: Tom Hespos Few terms make programmatic platform sellers turn up their noses quite like “whitelist.” “But you’re going to limit your scaaaaaaaale…” is the usual lament if you insist on pre-greenlighting a list of domains on which your digital display campaigns can run.  And that’s the essence of whitelisting – giving pre-approval to ad… Continue reading »

The Machines Won’t Do It All: Why Programmatic Marketing Augments, Not Eliminates, Human Insights

By Mike Driscoll, Metamarkets In today’s age of automation, many industries are questioning what the impact of robots will be on their jobs. The exponential growth of programmatic media has brought this to the forefront in digital marketing, as campaign managers fear that their media buying expertise will be rendered obsolete within a matter of… Continue reading »

People of Ad Tech: ROI Influencer Media CEO Seth Kean

ROI Influencer Media CEO Seth Kean tells WIT Strategy Partner Bill Brazell why he argued in a recent Ad Age column that many brands don’t appreciate celebrities the way they should. Hot trend: Brands increasingly want to buy influencer marketing the way they buy display media. Music: “Morning Rays” by Jim Duffy. Used with permission.

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