Programmatic Advertising

This tag is associated with 12 posts

People of Ad Tech: Infectious Media Global Director Dan Larden

Infectious Media Global Strategic Partnerships Director Dan Larden tells WIT Strategy Partner Bill Brazell that as more and more brands put their entire digital ad budgets into programmatic, brands can and should demand full impression-level transparency — and should optimize their campaigns toward proper business outcomes rather than metrics that are easily faked. Infectious Media… Continue reading »

Protecting Your Brand Through Programmatic

By: Amanda Fiore Programmatic advertising is a growing phenomena, accounting for more and more advertising dollars than ever before. Because of its precise targeting capabilities through demographic, contextual and behavioral targeting, and automated nature allowing for efficiencies, it is no surprise programmatic ad campaigns are on the rise. However, media companies need to be aware… Continue reading »

People of Ad Tech: Thunder CEO Victor Wong

Programmatic creative company Thunder CEO Victor Wong tells WIT Strategy Partner Bill Brazell that programmatic technology finds the right people, but doesn’t always deliver the right message. Procter & Gamble and others question programmatic’s promise. Wong says the real problem is a widespread failure to customize ads. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

Jeremy Randol Sign onto Pandora as VP Programmatic Sales Strategy

 Jeremy Randol is currently the Vice President of Programmatic Sales Strategy at Pandora, an online personalized radio. Prior to joining Pandora, Randol was both on the advertising and sales side at MediaComm, as well as head of programmatic sales at NBCUniversal. The Makegood recently spoke with Randol about his new position at Pandora.  The Makegood: Congratulations… Continue reading »

Top 10 Publishers That “Get” Programmatic Today

 I am a big fan of year-end/decade-end/millennium-end countdown shows. One of the my favorites was ESPN’s SportsCentury, highlighting the top 100 athletes of the 20th century. Great “water cooler” fodder – my friends, including one who actually produced a couple of the shows, and I still talk about that list, as recently as last week.… Continue reading »

We Are Living in a Cookiless World…

 Julie Preis is was recently appointed to Senior Vice President of Product Management at PulsePoint, an advertising technology and content creation company that owns one of the largest transparent programmatic exchanges in the industry. Prior to joining PulsePoint, Julie spearheaded the development of the best in class mobile ad platform at Mocean. The Makegood recently spoke… Continue reading »

What will Simplixity do in the Growing Digital Landscape?

Aaron Finn is currently the General Manager of Simplixity, CPXi’s combined media and platform business. Aaron was the former CEO of AdReady, a programmatic display platform acquired by CPXi. The Makegood recently spoke with Finn about his new position. The Makegood: Congratulations on your position as Senior VP of CPXi and GM of Simplixity. This company… Continue reading »

CEO of Adaptive Media, Qayed Shareef on Exciting Partnerships and Hires

  Qayed Shareef has two decades of experience in the digital marketing industry, having built and lead successful teams in both start-up environments as well as in mature, large-cap companies. He founded and is currently the CEO of Adaptive Media, a programmatic audience and content monetization provider for website owners, app developers and video publishers who… Continue reading »

CEO ChoiceStream Eric Bosco on Evolving Advertising Industry

 Eric Bosco is currently the CEO at ChoiceStream, a a full-service Demand Side Platform that offers branding and pay for performance digital advertising services based on its programmatic media buying platform. Bosco was previously the COO at ChoiceStream, and CPO at comScore. The Makegood recently spoke with Bosco about his expectations for the future of advertising… Continue reading »

Being Jon Gruden, And More, Again In Programmatic

 If you follow sports, and sports on TV, you’re aware of a trend among well-known coaches and executives that have retired or been removed from their positions where they become analysts on TV. Recent examples in the basketball and football worlds include Bill Cowher on CBS, Bill Polian and Bruce Pearl (until recently accepting a… Continue reading »