Mary Ellen Muckerman is Strategy Director at Wolff Olins, a brand consultancy that ‘helps ambitious leaders invent the future by reinventing their business or category’. With nearly 20 years of experience in both Fortune 100 companies and nationally recognized advertising agencies, Mary Ellen has developed multinational integrated marketing and advertising strategies. The Makegood recently spoke with Mary Ellen… Continue reading »
Bob Davidowitz is the Chief Revenue Officer at Trust Metrics. Bob is a seasoned media professional and has worked at companies including Primedia, Rodale and Bauer Media Group. We recently spoke with Bob about his current role. The Makegood: Bob, you spent most of your career in magazine publishing at companies including Rodale and Bauer… Continue reading »
Last week I took my family on a vacation to Arizona. In addition to enjoying natural attractions like The Grand Canyon, The Painted Desert and Meteor Crater, we also consumed a surprising amount of media on our road trip. The biggest surprise was all of the print that we consumed. Ordinarily, we get our media… Continue reading »
