point of care

This tag is associated with 2 posts

The Strengths of Point Of Care Marketing

By: Amanda Fiore Point-of-care is a sweet spot for pharmaceutical marketers and it’s no surprise that more and more pharmaceutical brands are beginning to acknowledge the media channel and the value that it brings, (above and beyond its typically strong ROI). The CDC has reported that in 2017, American patients visited their doctor over 1… Continue reading »

The Evolution of Point-of-Care Marketing

By: Lynnsey Rijos There is no question that the patient journey has evolved over time. There are more steps involved, from the time symptoms occur to the time when you visit a doctor. With numerous health websites, people are more inclined to first research their symptoms and then diagnose themselves, or consult a friend or… Continue reading »

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