poc marketing

This tag is associated with 3 posts

The Strengths of Point Of Care Marketing

By: Amanda Fiore Point-of-care is a sweet spot for pharmaceutical marketers and it’s no surprise that more and more pharmaceutical brands are beginning to acknowledge the media channel and the value that it brings, (above and beyond its typically strong ROI). The CDC has reported that in 2017, American patients visited their doctor over 1… Continue reading »

Understanding Point of Care’s Evolving Role

By: Lynnsey Rijos Reaching consumers minutes before they meet with their doctor has become easier and essential for healthcare/pharma marketers – mainly due to point-of-care (POC) marketing efforts, a channel that continues to grow and gain momentum. But how did POC become so important?   It’s been around for quite some time, but POC has evolved… Continue reading »

The Evolution of Point-of-Care Marketing

By: Lynnsey Rijos There is no question that the patient journey has evolved over time. There are more steps involved, from the time symptoms occur to the time when you visit a doctor. With numerous health websites, people are more inclined to first research their symptoms and then diagnose themselves, or consult a friend or… Continue reading »

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