A Next Generation New York Media Company
New York City’s media industry is the largest and most vibrant in the world. The city has more billion-dollar plus media companies and employs more people than any other metropolis. But as the New York City Economic Development Corporation (NYCEDC) pointed out in a study earlier this year, there are steps that the city needs… Continue reading »
Are You Still Planning and Buying Media Like It’s 2007?
When I first started out in media planning I used to make fancy slides smothered in Smart Art. The conversion funnel slide showing high impact buys and how it filtered down the funnel to remessaging. Delicious. One of the last slides would always be the snapshot of the media plan and media mix. Usually it… Continue reading »
Will Facebook Eat Advertising?
Netscape founder Marc Andreessen says that software is eating the world — and he’s right. All of the necessary ingredients for this revolution are now in place: Programming languages like Ruby make creating software easier and faster than ever before, cloud-based hosting allows software to be served at a global scale, and over two billion… Continue reading »
Janet Balis Rejoins AOL and Looks to the Future
Janet Balis recently rejoined AOL as Head of Sales Strategy, Marketing and Partnerships for AOL Advertising. This is Janet’s second tour at AOL, having lead sales development from 2004-2007 for the company. We recently spoke with Janet about her new position and her goals for 2012. The Makegood: Janet tell us about some of the… Continue reading »
Sponsor
