personalization

This tag is associated with 7 posts

People of Ad Tech: Cxense CPO Tom Wilde

Cxense Chief Product Officer Tom Wilde tells WIT Strategy Partner Bill Brazell that observing new visitors’ behavior carefully can take them from “anonymous” to “known,” so companies can build a profile and offer the visitors more relevant experiences. A new Cxense product makes this easier. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Innovid CEO Zvika Netter

Innovid CEO Zvika Netter tells WIT Strategy Partner Bill Brazell that after the first two phases of online video — mimicking broadcast TV, then selecting audiences programmatically — the industry is focusing on the message itself. Personalizing creative, Netter says, can increase engagement by “hundreds of percent.” Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

People of Ad Tech: Lenovo Senior Manager Mike Ballard

Lenovo Senior Digital Marketing Manager Mike Ballard tells WIT Strategy Partner Bill Brazell that ads built around the stories IT people tell each other work well, and personalized ads — of the kind Traction and Lenovo just created for 600,000 IT professionals — work even better. (You can see the ad here, personalized for Makegood… Continue reading »

The Dark Side of Automation

When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

People of Ad Tech: SocialCode CMO Max Kalehoff

SocialCode Chief Marketing Officer Max Kalehoff tells WIT Strategy‘s Bill Brazell that today’s smartest marketers are ‘digital first’ — that is, they use the fast learning and data of online advertising to guide marketing decisions in other media. Max explains how controlling waste may be the fastest path to ROI, and notes that the finely… Continue reading »

RAPP’s Zihla Salinas on Driving Customer Experience Through Data

  Zihla Salinas  is the Chief Marketing Officer at RAPP, a customer experience agency driven by data, inspired by culture and enabled by technology. At RAPP she is responsible for the development of the RAPP brand and as well as new client relationships across the RAPP U.S. Offices. The Makegood recently spoke with Zihla about her position. The Makegood: Your… Continue reading »

Driving Foot Traffic by Understanding Today’s Consumer Across Platforms

This column was written by Richard Stalzer, CEO of Voltari, a company that develops predictive analytical solutions for the mobile space. Voltari optimizes mobile advertising campaigns from the start, learns and optimizes automatically in real-time, and provides insights.  Over the past several years, mobile lifestyle has become about so much more than the smart phone.… Continue reading »

Sponsor

Sponsor