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People of Ad Tech: SITO Mobile SVP Mike Gamaroff

SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the… Continue reading »

Wolff Olins’ Mary Ellen Muckerman on Brand Loyalty

Mary Ellen Muckerman is Strategy Director at Wolff Olins, a brand consultancy that ‘helps ambitious leaders invent the future by reinventing their business or category’. With nearly 20 years of experience in both Fortune 100 companies and nationally recognized advertising agencies, Mary Ellen has developed multinational integrated marketing and advertising strategies. The Makegood recently spoke with Mary Ellen… Continue reading »