out of home advertising

This tag is associated with 2 posts

People of Ad Tech: SITO Mobile SVP Mike Gamaroff

SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the… Continue reading »

Procter & Gamble Hits New Yorkers Hard

In a first of its kind campaign for Procter & Gamble, the consumer products behemoth has been hitting New Yorkers hard with a multi-product Out of Home campaign, called #NYTough, designed to have a unique appeal to New Yorkers.   Subway riders have been exposed to train takeovers with messages like  “Finger painting playdates in East… Continue reading »

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