OTC

This tag is associated with 2 posts

The Evolution of Point-of-Care Marketing

By: Lynnsey Rijos There is no question that the patient journey has evolved over time. There are more steps involved, from the time symptoms occur to the time when you visit a doctor. With numerous health websites, people are more inclined to first research their symptoms and then diagnose themselves, or consult a friend or… Continue reading »

Can OTC Marketers Take a Page from Rx Playbook?

In a world where pharma marketers spend tremendous amounts of money and effort engaging with healthcare providers, can OTC and CPG marketers have an impact on this critical audience? I attended the ePharma conference in New York City recently and was able to learn a great deal about some of the latest methods DTC marketers… Continue reading »

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