online publishers

This tag is associated with 19 posts

People of Ad Tech: ADmantX VP Nick Welch

AdmantX VP Nick Welch tells WIT Strategy Partner Bill Brazell that publishers often define ‘brand safe’ more loosely than do the brands themselves. Welch sees natural-language processing as the best way to ensure brand safety for all parties. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Evidon CEO Scott Meyer

Evidon CEO Scott Meyer tells WIT Strategy Partner Bill Brazell that GDPR, the General Data Protection Regulation, is a big deal because it amps up the requirements for consent, and the fines for failing to comply are colossal. Your risk level depends on how much data you’re collecting on EU citizens. Evidon just launched a… Continue reading »

People of Ad Tech: StackCommerce CEO Josh Payne

StackCommerce CEO and Founder Josh Payne tells WIT Strategy Partner Bill Brazell that publishers seeking to monetize their sites ought to consider options like ‘native commerce,’ a white-label shop that offers inventory relevant to their audience. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Captify CEO Dominic Joseph

Captify CEO Dominic Joseph tells WIT Strategy Partner Bill Brazell the names of the three most-searched-for car brands. Captify learned this and a great deal more by tracking 22 billion on-site searches — that is, searches within portals, news sites, price-comparison sites and so on. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: LKQD COO Scott Alexander

LKQD COO Scott Alexander tells WIT Strategy Partner Bill Brazell that the transition from Flash to HTML5 video ads has been uneven, as a lot of ad inventory still uses the Flash code base. Publishers understandably want to be ready for ads using both formats; that’s the problem LKQD formed to solve. Music: “Morning Rays”… Continue reading »

People of Ad Tech: Smart AdServer CMO Corey Kronengold

Smart AdServer CMO Corey Kronengold tells WIT Strategy Partner Bill Brazell that a recent Google announcement — that it will downgrade the search ranking of mobile sites that use “intrusive interstitials” — represents an abuse of power by the search giant. Kronengold argues that it’s simply not Google’s place to tell publishers how to generate… Continue reading »

People of Ad Tech: StreetFight CEO Laura Rich

StreetFight Cofounder and CEO Laura Rich tells WIT Strategy Partner Bill Brazell about StreetFight’s new National-to-Local Marketers report, and describes ways to address the challenges that face vertical publications. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Netseer’s Amir Bakhshaie

Netseer Head of Product Amir Bakhshaie, formerly of Apple and Amazon, tells WIT Strategy Partner Bill Brazell that visual monetization is its own kind of vertical — one that connects brands more closely to audiences by tapping viewers’ emotional connections to images. Publishers, who also understand the power of images, have been creating increasing amounts… Continue reading »

People of Ad Tech: Trust Metrics CEO Marc Goldberg

Trust Metrics CEO Marc Goldberg tells WIT Strategy Partner Bill Brazell that advertisers should implement rules for their media teams in order to encourage logic over data craziness. Goldberg says too many advertisers are aiming only at viewability, and the bad guys know it. Look at the environment first, he says — and only then… Continue reading »

People of Ad Tech: Brightcom CEO Gali Arnon

Brightcom CEO Gali Arnon tells WIT Strategy Partner Bill Brazell that while programmatic advertising has taken control away from some marketers and publishers, there are systems available to make things right. Her company, formerly known as Ybrant, is expanding globally to offer such solutions. Music: “Morning Rays” by Jim Duffy. Used with permission.

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