online marketing

This tag is associated with 13 posts

Internet Marketing for Apartments

When most people think about the residential rental market, online marketing is probably not the first thing that comes to mind. That was certainly my thought when I was invited to speak at last year’s Apartment Internet Marketing conference in Huntington Beach. I quickly learned just how valuable online marketing is for this industry and… Continue reading »

SelectNY’s Suzanne Hader on How to Lead a Successful Branding Campaign

Suzanne Hader is the recently hired Head of Digital Strategy at SelectNY. She has worked in marketing for over 15 years as everything, from a Freelance Consultant, to a VP of Market Development, to a Chief Product Officer. The Makegood recently spoke with Suzanne about her new role. The Makegood: Congratulations on your new position… Continue reading »

Why Daily Deals Scare Us? – The Role Cognitive Biases Play In Ecommerce

I recently attended a client meeting where the subject turned to customer loyalty. We were all asked a very simple question – what would make you come back to buy from a website again? There were some very clear winners, delivery options and trust faired high on the list. In my capacity as a media… Continue reading »

Are We There Yet? What’s Taking So Long?

Are we there yet? What’s taking so long? No, I’m not a 10 year old sitting in the back of my family’s car, dying of boredom (or at least it usually feels like that), desperate for an ‘update’ from my parents on when we’ll arrive at our ‘destination.’ But I am a content marketer and… Continue reading »

If You Build Great Content, They Will Come

We are pleased to welcome Ragini Bhalla as a monthly contributor to The Makegood. Ragini is Director of Content and Communications for Maxymiser, the leading expert in online testing, personalization and cross-channel optimization for some of the world’s largest brands. Look for her column on the second Friday of every month. For those of us… Continue reading »

Dark days for digital media – the end of the 3rd party cookie?

The online media industry will by now have had time to digest the news that Firefox 22 intends to block 3rd party cookies by default. What this means is that when an ad is served to a website hosted by this version of the browser, the technology that serves the ad will not be able… Continue reading »

Underscore’s Tom Hespos on Social Media and The Future of Communications (Part II)

Tom Hespos is the chairman and president of Underscore Marketing, an independent media agency that creates and manages digital marketing programs. The Makegood recently spoke with Tom about Social Media, Online Marketing and the changing digital landscape. (Read Part I) The Makegood: On your corporate blog, you write about brands on Facebook. Can you explain the… Continue reading »

Underscore’s Tom Hespos on Social Media and The Future of Communications (Part I)

Tom Hespos is the chairman and president of Underscore Marketing, an independent media agency that creates and manages digital marketing programs. The Makegood recently spoke with Tom about Social Media, Online Marketing and the changing digital landscape. The Makegood: Tom, you started Underscore Marketing in May 2002, focusing on digital media for clients from all product… Continue reading »

5 Digital Media Trends For 2013

I feel like we’re at an important juncture in digital media. Consolidation is happening all over the place so that a few key players are emerging in ecommerce, in social and in technology.. We’ve witnessed Facebook struggle in 2012  potentially putting a spanner in the works for many upcoming tech companies. The impact of this has signalled a warning sign… Continue reading »

Rob Friedman on Digital Element’s IP Targeting Technology

Rob Friedman is the Executive Vice President of Digital Element, a business unit of Digital Envoy, which is a is part of Dominion Enterprises, a leading media and information services company that delivers the de facto standard in IP Intelligence and NetAcuity Localization technology. Rob brings to his role more than 15 years of experience… Continue reading »

Sponsor

Sponsor