niche audience

This tag is associated with 2 posts

People of Ad Tech: Q Digital CEO Scott Gatz

Q Digital CEO Scott Gatz tells WIT Strategy Partner Bill Brazell that 70% of America’s 16 million LGBTQ adults would pay a premium to support a brand that supports them. He says Lexus and Marriott are among the brands doing it right. Gatz notes that the threat of backlash from those who might boycott brands… Continue reading »

The Future of Programmatic is Niche

┬áThis guest editorial was written by Bart Burggraaf, a partner at┬áMediaGroup Performance, a specialized DSP for the financial services industry. Burggraaf brings previous marketing experience from Citi and Saxo Bank, where he was the marketing manager. Focusing solely on the financial services industry has given me some insight into the very specific needs that marketers… Continue reading »