Morpheus Media
A Note On Digital Metrics
Morpheus Media, the digital media and strategy agency, is a monthly contributor to The Makegood. This column was composed by Dave Surgan, Manager, Digital Media Communications. Last week I heard a familiar grudge that digital media does not have enough hard metrics to justify a shift in marketing budgets. It’s true, mass media can provide… Continue reading »
Measuring Brand Effectiveness: Should We Kill the Digital GRP?
Morpheus Media, the digital media and strategy agency, is a monthly contributor to The Makegood. This column was composed by Hope Distant, Group Associate Director, Client and Media Strategy. Traditional advertising-driven brands are very comfortable with the current metric in place as it has been the same since the 1950′s. The Gross Rating Point (GRP)… Continue reading »
Four Steps To Launching A Successful Mobile Strategy
Morpheus Media, the digital media agency, is a monthly contributor to The Makegood. This column was composed by Ben Beyda, Associate Director, Mobile Strategy. Many studies have demonstrated that smartphone adoption is increasing at a very rapid rate, and that mobile technologies have opened new sales and marketing channels that can outperform traditional “wired” efforts.… Continue reading »
A Guide To New Advertising’s Favorite Watering Holes
Today’s ad industry is very different from the old one. In this new world, paper and ink have given way to screens and software. Our predecessors used to speak in terms of universal selling propositions and mass markets, but now we use jargon like pay-per-click, engagement, and brand content. But our need to socialize, gossip… Continue reading »
Morpheus Media’s Toby Evers on How Social Affects Search Habits
Toby Evers is the Director of SEO & Emerging Tech at Morpheus Media, a full-service provider of interactive marketing solutions to Fortune 500 companies. Previously he worked on the technical side as an engineer at Zagat Survey and SPS Technologies. We recently spoke with him about his role and current trends in SEO. The Makegood:… Continue reading »
Morpheus Media’s Shenan Reed: From Banner Ads to Storytelling
Shenan Reed started media agency Morpheus Media in the middle of the dot-com bust with two partners, landed the Neiman Marcus account early on, and in June sold to CREATETHE GROUP, the go-to digital agency and ecommerce platform provider for top-tier luxury fashion clients such as Marc Jacobs. Reed, along with her two partners, remains… Continue reading »
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