This tag is associated with 10 posts

People of Ad Tech: StackCommerce CEO Josh Payne

StackCommerce CEO and Founder Josh Payne tells WIT Strategy Partner Bill Brazell that publishers seeking to monetize their sites ought to consider options like ‘native commerce,’ a white-label shop that offers inventory relevant to their audience. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Suggestv CEO James Pringle

Suggestv CEO James Pringle tells WIT Strategy‘s Bill Brazell that too many ‘promoted content’ companies send readers away to low-quality clickbait sites. Can publishers do better? As Pringle recently described on LinkedIn, Artificial Intelligence and machine learning can use contextual relevance to double a publisher’s on-site video views. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

The Battle For Content’s Value

The value of content has been under assault since the dawn of the Internet. The ability to get content for free online for the last nearly 20 years has let to a widespread culture that no longer finds content something worth exchanging for monies. Heck, some might argue the value of content as been under… Continue reading »

People of Ad Tech: Operative CEO Lorne Brown

Operative CEO Lorne Brown tells WIT Strategy‘s Bill Brazell how clients such as Clear Channel, CBS Radio and Comcast are monetizing their enormous local media businesses in a time when the average local business receives an average of 38 different sales reps per month. Brown illuminates four factors that affect publishers’ profitability: 1) The time… Continue reading »

Rumble Inc.’s Uyen Tieu on Mobile User Engagement

 Uyen Tieu is the Revenue Strategist (Media, Digital, and Tech) for Rumble Inc., the mobile-first platform for publishers. Rumble powers content for publishers of news, sports and entertainment; across multiple platforms and devices. Rumble delivers the first end-to-end publisher solution bringing together a full user experience, advanced monetization and complete publisher control, in a single, easy-to-use… Continue reading »

The Mobile Revolution…Make that “Evolution”

 While, as we’ve heard before, consumers increasingly live their digital lives on mobile devices, so marketers must also re-think, re-define or even dismiss tried-and-true strategies to meet consumers where they are and when they’re ready to hear from them. The writing has been on the wall for a while. It comes as no surprise that… Continue reading »

Ad Week Summary: Outdated and Confused

Ad week didn’t accomplish much this year. We left the week not understanding nor defining major trends in our industry nor sussing out what the hell everyone does in our space. We blurred definitions further between programmatic premium and private exchanges as well as native advertising as an emerging category. Ad Week fell flat for… Continue reading »

Adomic’s CEO Gabe Gottlieb on Transparency in Digital Advertising

Gabe Gotlieb is the Co-Founder and CEO of YieldMetrics, which recently re-branded as Adomic.  Through his efforts at Adomic, Gabe seeks to rid the digital marketing industry of “opaqueness.” The Makegood recently spoke with Gabe about Adomic, its products, and the state of the industry. The Makegood: Both you and your partner Tom Lorimor founded YieldMetrics… Continue reading »

LiveRail’s Mark Trefgarne on the Power of Video Advertising

Mark Trefgarne is CEO and Co-Founder at LiveRail, the leading publisher monetization platform for video. Currently over three billion monthly impressions (25% of all online video ads) are delivered via their platform each month. LiveRail was started in 2007, by Mark and Andrei Dunca. The Makegood recently spoke with Mark about the impact of video on advertising… Continue reading »

Rewriting The Rules of Content-Driven PR

What is it about a book that hooks you in to turn the page and read for hours? Why do news publications like the Wall Street Journal and New York Times have such high circulation figures? What makes a movie a hit at the box office? Content that’s riveting, witty, smart, compelling and personal entices… Continue reading »