Mobile

This tag is associated with 78 posts

Does Video Always Have to Be Short-Form?

When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

Mobile Video Has Hit a Tipping Point: Here’s What That Means for Brands

By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »

Deep Integration Breathes New Life into Bing

.   Last year, Oliver Nelson warned us against ignoring Bing when running paid search, a move which had become popular with agencies as Google continued to dominate the market. His advice has become even more important as Microsoft begins rolling out Windows 10. Bing Ads anticipates 10% – 15% more search volume by September… Continue reading »

The Massive Opportunity In Guiding SMB Marketers into Mobile

The mobile web has long since passed its tipping point. Approximately two-thirds of Americans own a smartphone, and they spend a considerable amount of time using that phone for online content. More than three-quarters of the top digital news websites now receive more traffic from mobile devices than desktop computers, indicating that mobile web presence… Continue reading »

People of Ad Tech: Adsmovil CEO Alberto Pardo on the Hispanic Mobile Exchange

Adsmovil Founder and CEO Alberto “Banano” Pardo tells WIT Strategy‘s Bill Brazell about the Hispanic Mobile Exchange his Bogota-based company just launched in order to help brands reach Hispanic Americans on their smartphones. Adsmovil, which serves large publishers such as Univision and Telemundo, partnered with PubMatic to launch the programmatic exchange. As Pardo explains, the… Continue reading »

People of Ad Tech: Thinknear’s Loren Hillberg on Location-Based Ad Campaigns

Thinknear President and GM Loren Hillberg explains that location-based mobile advertising is more complex than some people imagine, and that one of those complexities involves predicting where mobile-phone users will go next.

How to Be a Pioneer in Mobile’s Wild West

Today’s mobile ad landscape is a bit like the wild west in the 1800s: relatively ungoverned, mostly unstructured, and currently operating under a sort of “anything goes” attitude. Like the old west, it is space that everyone seems to be moving to quite rapidly, prospecting for modern-day gold. Recently, it feels as though we in… Continue reading »

The Makegood Q&A with Loren Hillberg, President & GM, Thinknear by Telenav

The Makegood: You’ve been in the mobile space for a number of years.  What aspects of your experience are most relevant for your new role at Thinknear? I’ve served in a number of digital and mobile roles but have always had a focus on scaling high-growth businesses. At Telenav, I’ve had the chance to develop… Continue reading »

MobileBeat: Blending Channel Lines, Demanding More and the Power of Context

Earlier this month, I headed west to San Francisco for the annual MobileBeat conference. The two-day event, hosted by VentureBeat, focused its central theme around how brands and marketers can drive growth with mobile. To some, this theme may seem too simple or basic. But in my opinion, it pointed to a very common problem… Continue reading »

adMarketplace’s Adam Epstein on Why Screen Size Matters For Advertisers

Adam Epstein is the President & COO at adMarketplace, the first programmatic marketplace for search partner advertising. Adam joined the company in 2003 and became President & COO in 2006. Before becoming an Internet entrepreneur, Adam clerked for a US District Court judge and was an attorney at Schulte Roth & Zabel LLP in New… Continue reading »

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