mobile monetization

This tag is associated with 3 posts

People of Ad Tech: Mozoo CEO Jules Minvielle

Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers. Minvielle argues that above all else, mobile publishers need to demonstrate that they’ve addressed the risk of fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

Why Twitter Will Dominate Digital Advertising

Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. This is Kunal’s first contribution to The Makegood. Advertisers pay attention. Twitter will soon dominate digital advertising. With November 6th’s IPO,… Continue reading »

Life in Mobile’s John Lim on Capitalizing on The Power of Mobile

John Lim is Co-Founder and CEO of Life in Mobile, a global mobile monetization agency with offices in New York and Europe. John founded multiple companies, including On Site Marketing, Mobile Card Cast and most recently, Life in Mobile. The Makegood spoke with John about ‘Life in Mobile’ and mobile monetization strategies. The Makegood: John,… Continue reading »