Mindshare
Content-Tech: The Storyteller’s Digital Toolbox
This guest column was written by Dee Salomon, Senior Vice President of MediaLink LLC, a strategic advisory and business development firm. Halfway through my discussion with David Sable, CEO of Y&R, it struck me that we were talking about two different things. The topic was storytelling, but David was talking about the story and I… Continue reading »
Mojiva’s Tony Nethercutt Expects Bigger and Better Mobile Ads
Tony Nethercutt is the General Manager, NA of Mojiva, one of the largest mobile advertising companies. Tony has over 20 years of experience in sales and operations at major media companies including Yahoo!, DoubleClick and AdMob. We recently spoke with Tony about his previous experience and current role. The Makegood: Tony, you began your career… Continue reading »
AOL Launches Pictela Enterprise, Self Serve Ad Platform for Agencies
Today AOL announced the launch of Pictela Enterprise, a self serve version of the software that powers the company’s Project Devil ad units. We spoke with Greg Rogers, CEO of Pictela, about the launch of the platform. The Makegood: What does Pictela Enterprise mean for marketers and agencies? GR: In short, it means that what… Continue reading »
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