media

This tag is associated with 65 posts

The Benefits of Addressable Television

Wouldn’t it be fantastic if you could take the precision, targeting, analytics, and reporting of digital campaigns and make them even better?  Well, you can!  Drum roll please . . . Addressable TV has all the elements of digital with one distinct advantage: reach. According to the Video Advertising Bureau, TV delivers more than 90%+… Continue reading »

Advertising at Medical Conferences

By: Amanda Fiore and Lynnsey Rijos Each year there are hundreds of medical conferences, hosted by media associations, which bring together thousands of physicians, researchers, and exhibitors from all over the globe to exchange ideas, theories, and new information relating to the specific medical specialties. Doctors wait all year for these meetings where they can learn… Continue reading »

How Twitter Is Changing for Advertisers

By: Martin Cahill Twitter’s constant controversy and advertiser fear of making missteps can be discouraging, but can Twitter’s consumer attention be ignored? A little more than ten years ago, Twitter launched, and became a hub for community engagement, news, silly stories and memes, and a way of reaching people, and in doing so, bringing them… Continue reading »

Surviving Shifts in ROI Modeling

Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »

Escaping Tunnel Vision in the New Year

By: Amanda Fiore Every year, whether we’re ready or not, Q4 rolls around, meaning one thing: enter tunnel vision. Tunnel vision can be defined as the tendency to focus exclusively on one thing, without taking into consideration the entire picture. During Q4, tunnel vision is seemingly inevitable: we’re wrapping up the entire fiscal year, in… Continue reading »

The Makegood’s Most Popular Articles of 2016

By: Martin Cahill December rolls around, and another year has passed. Fifty-two weeks gone in a snap, with another set ready to roll out at the stroke of midnight, January 1st. And in that time, we’ve published some great pieces. We’ve listened to you, our readers, and noted the ones where you just couldn’t get… Continue reading »

2017 Agency New Year’s Resolution

By: Lynnsey Rijos In such a busy environment as ours, it can be easy to fall into patterns, pick up bad habits, or invest energy on the wrong issues. In the new year, I encourage you to rethink your own patterns and bad habits, and meditate on what efforts you can make to go into… Continue reading »

The Presidential Debates Have Become Something The WWE Would Dream Up

From Trump’s pre-debate press conference to the non-handshake heard around the country, the debates are causing people to search. Sunday night’s Town Hall debate drew 69MM viewers (down nearly 20% from the first debate) but there was no shortage of dramatic moments. To understand what viewers were thinking, our team reviewed the top search trends… Continue reading »

Local Market Nuances

By: Cindy Seebeck Seasoned local market buyers, cultivate sales relationships in the markets they cover so that they can, by extension, have on-the-ground intelligence about the market – almost if they were living there.  This knowledge, bestowed upon them by their sales reps, is invaluable as they navigate the nuances of their markets.   Over the… Continue reading »

Don’t Throw Out The Programmatic Baby With The RTB Bathwater

Be honest.  When you hear the word “programmatic,” what’s the first thing you think of? If you’re like a lot of marketers, your brain might conjure up images of digital ads, ad exchanges, bidding algorithms and targeting personas.  And this is a problem. Digital has always had its issues with lingo and tech talk.  The… Continue reading »

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