media
Should Brands Own Their Own Content?
Is it better to rent or own? When looking for a home, most people are faced with this daunting question. Owning a home gives stability and the free reign of being able to customize your living quarters, but also comes with a higher price bracket and more responsibility. On the other hand renting gives more… Continue reading »
Why I’m back working for The Man, er, The Grey Lady
My apologies to those who happened to notice from a tweet, or post on Facebook or LinkedIn in the past nine days, for this will be a little repetitive, but last Monday I started as Programmatic Advertising Director at The New York Times. I am privileged to have responsibility for all global programmatic and channel/”indirect”… Continue reading »
Six Steps for Creating Great Startup Employees
Last week at the Lerer Ventures CEO Summit, executives from New York media and technology startups discussed the challenges with building a company from scratch—particularly as it relates to people. Given that startups are highly dependent on the talents of the first few dozen people who join up, it’s essential to get the most out… Continue reading »
For Healthcare Advertisers, Optimization Belongs with the Agency
Buying media on a cost-per-action (CPA) basis sounds like a win-win situation when your objective is to drive a single action. Instead of paying for impressions or clicks, you’re compensating publishers only when a consumer takes a defined action. While this model may be appropriate for some advertisers, it is a very risky proposition in… Continue reading »
Who in Media and Advertising Will Be Immortalized?
The New York Times obituaries section is the city’s toughest club to get into. First, you have to die. Second, of the 150,000 people each day that are eligible, The Times selects only one or two people to get in. Given these long odds, who from our industry might eventually make it past the Times’… Continue reading »
Up and Running and Giving Back
Morpheus Media, the digital media agency, is a monthly contributor to The Makegood. This column was composed by Shenan Reed, Chief Media Officer. It was the day after Hurricane Sandy and we all scrambled to our computers to count noses, check on our own and get back to making certain the storm didn’t delay our… Continue reading »
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