media

This tag is associated with 43 posts

The Changing “Who, What, Where and When” of Media

 Every week brings a new set of headlines as digital media ad sales continue to go through remarkable change – and not all of it positive for publishers. In the past few weeks and months, we’ve seen CROs and heads of sales be asked to move on or be ousted, complete direct sales teams eliminated,… Continue reading »

Four Simple Rules for Getting Started with Branded Content

Mark Means is the VP, Director of Communications Planning at Underscore Marketing, a boutique firm that creates and manages digital marketing programs. Mark is a 20-year veteran of media planning.  He has worked for a solid cross-section of media agencies, including Maxus, PHD, MPG, Initiative, Media Edge and Mindshare.  His media experience runs the gamut from packaged goods to retail… Continue reading »

Valassis Announces Shopper Marketing Report

 Lisa Reynolds is currently the Vice President, Brand Strategy and Campaign Solutions at Valassis, a  leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. The Makegood recently spoke with Lisa about the announcement of Valassis’s Shopper Marketing Report. The Makegood: Being a leader in… Continue reading »

MediaMath’s Michael Lamb’s on Shaping the Future of Digital Marketing

Michael Lamb is the newly appointed Chief Commercial Officer at MediaMath, a digital marketing technology company that enables marketers to connect with consumers individually. Lamb spent ten years at McKinsey & Company, a global management consultant firm. The Makegood recently spoke with Lamb about his new position at MediaMath, and his thoughts on the industry.… Continue reading »

GroupM’s 2014 CES Preview

GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2014 preview to The Makegood’s readers. Click the link below to view ‘What To Expect’.   CES Preview 2014

Happy Holidays from The Makegood

It’s been a great year for The Makegood. Not only did we publish 275 articles in 2013, but we also surpassed 10,000 monthly unique visitors. Thanks to all of our contributors and readers for their support! As you know, the Makegood is an all-volunteer effort that launched in the fall of 2011. Since that time we have published… Continue reading »

DDB Worldwide’s Amir Kassaei on His Big Win at The Eurobest Awards 2013

 Amir Kassaei is Chief Creative Officer of the 2013 Eurobest Network of the Year: DDB Worldwide. DDB Worldwide is one of the world’s largest advertising holding companies and is owned by Omnicom Group Inc. The Makegood recently spoke with Amir about his agency’s latest award, and how his job has changed with the emergence of digital.… Continue reading »

Four Meeting Protocol Don’ts

  A recent string of bad behavior has made me think it’s time for another column on business protocol.  Let’s talk about setting up meetings, shall we? Protestations of the programmatic crowd notwithstanding, the media business thrives on meetings.  A salesperson believes they have an advertising venue, bit of ad technology or new service that… Continue reading »

Scott Knoll, CEO of Integral Ad Science on Fraud Prevention

 Scott Knoll is CEO and President of Integral Ad Science (formerly AdSafe media). Integral is a global media valuation platform that is integral to the buying and selling of quality media . Scott was most recently the founder and President of Aperture, the audience targeting and measurement technology platform that provides business intelligence to blue chip brands,… Continue reading »

Stop Looking Over the Back of the Boat

Use External Data Layers to Predict the Future, Discover Opportunity When I think about how most digital marketers and executives allocate budgets and develop media strategy, I’m reminded of a boat trip I took down to the Bahamas. My friends and I found ourselves in constant peril of running aground, due to the sharp assent… Continue reading »