media planning
The Elephant in the Room: Agency Compensation
Earlier this month, during the Agency-Only Day at the iMedia Agency Summit, I gave a presentation on agency automation and streamlining the media planning process. It’s a complicated and expensive process still done manually at most agencies. It’s a process that’s clearly ripe for automation and the seventy media executives in the room were all… Continue reading »
On the Programmatic Road to the New Premium, Part 1: The Efficiency Imperative
This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. “The truth is, digital media is overpriced.” I believe I flinched a bit as the agency executive made that blunt statement. We were chatting in the wake of a heated conference session about viewability, where… Continue reading »
SpotXchange CEO, Mike Shehan: Tips Brands Should Keep in Mind for the Holiday Sprint
Mike Shehan is the CEO and Founder of SpotXchange, the largest global marketplace of video ad inventory, and Chairman of Booyah, a digital agency. Previously, Mike was the CEO of Ereo, an image search technology company and also founded LOGEX International, an e-commerce solutions provider for the retail and catalog industries. With Black Friday and Cyber Monday behind us,… Continue reading »
3 Reasons Why “Programmatic Premium” Doesn’t Work Today
There’s been a lot of discussion lately about “programmatic premium” - using machines to fully automate the purchase of premium advertising inventory. It seems like every conference lately has someone from Kellogg’s on a panel saying programmatic premium is GR-R-REAT with very impressive statistics to support their claims. The Ad Exchanges, DSPs, DMPs, SSPs, and various… Continue reading »
NextMark’s Joe Pych on The 10 Biggest Problems with RFPs
It’s the fall media planning season. It’s the time of the year when leaves fall and make a mess of all the yards in the neighborhood. It’s also the time of the year when RFPs fall and make a mess of all the desks and inboxes in the media world. In The Fiesta Nobody Loves, Doug… Continue reading »
Building the Core of Your Agency
Advertising agencies are notoriously inefficient in digital media. A recent study showed that agencies typically spend more than $4,000 in media labor to place an advertisement on a website. The good news for challengers is there’s a big opportunity to win business away from inefficient agencies by adopting new methods that give you a sustainable… Continue reading »
Sponsor
