Media Planners

This tag is associated with 5 posts

The Tiger in the Bathroom: Agency Hangover

“Do NOT go in the bathroom. There is a TIGER in the bathroom! There’s a jungle cat in the bathroom! Be careful! It’s big. It’s g-g-gigantic. How does a tiger get in the bathroom? It almost killed me.” – Alan played by Zach Galifianakis in The Hangover In the movie The Hangover, the bachelor party crew wakes… Continue reading »

5 Ways Video Advertising Is Changing the Future of TV

This column has been written by Vijay Rao, SVP of client strategy, research and insights at, the video advertising platform for the world’s largest brands, agencies, publishers and ad networks. recently published the State of the Video Industry report, which looks at the future of ad buying and selling based on input from more than 750… Continue reading »

The Great Ad Tech “Sutton Pivot” of 2013

In 2013, we’ll be watching a dramatic shift in the digital advertising technology landscape which may become known as The Great Ad Tech Sutton Pivot of 2013. In his excellent new book for entrepreneurs, Lean Startups, Eric Ries defines a pivot as “structured course correction designed to test a new fundamental hypothesis about the product,… Continue reading »

Good Apple’s Al Muzaurieta and Nedim Aruz on Digital Media

Al Muzaurieta (right) is Founder & President, and Nedim Aruz is Co-Founder and Vice President of Good Apple Digital, a full service digital media planning and buying agency. The Makegood recently spoke with them about their niche in the marketplace, media planning and brand engagement. The Makegood: Nedim and Al, you met each other over 10 years ago working as media planners at… Continue reading »

Biddable Media: The Battle Inside the Agency for Control

If you’ve ever watched a children’s tee ball game, you know it’s a bit of a mess. Everyone is playing everyone else’s position and there’s that kid out in left field making a crown out of the daisies in the outfield to show his parents that he’s not cut out for the Majors later in… Continue reading »