media companies

This tag is associated with 4 posts

Protecting Your Brand Through Programmatic

By: Amanda Fiore Programmatic advertising is a growing phenomena, accounting for more and more advertising dollars than ever before. Because of its precise targeting capabilities through demographic, contextual and behavioral targeting, and automated nature allowing for efficiencies, it is no surprise programmatic ad campaigns are on the rise. However, media companies need to be aware… Continue reading »

Why Do You Think There Are Makegoods, Anyhow?

I’ve founded three companies and at some point each one necessitated that I apologize to a customer that we had disappointed. Early stage media and technology companies are especially prone to error. It’s a time when you have more vision than code and a team that is still figuring things out. At my last startup,… Continue reading »

Namely’s Matt Straz on Crossing the Series A Chasm

Namely, the people management platform in use by media companies, ad agencies and ad tech firms, announced today that the company has raised a $3.35 million Series A round of financing. The round was led by True Ventures, the San Francisco-based venture capital firm. We recently spoke to Matt Straz, Founder and CEO of Namely,… Continue reading »

Advertising’s HR Technology Mess

Over the past year I’ve met with dozens of advertising agencies, media companies and ad tech firms to discuss their challenges in human resources technology. Since the solution that my company is building needs to work with all this tech stuff, I’ve become something of an expert on the HR tech landscape. Like Terry Kawaja’s… Continue reading »