MEC

This tag is associated with 34 posts

Caroline Foster Kenny Drives Client Centricity for MEC

Caroline Foster Kenny is the Chief Client Officer, Global at MEC. Caroline has 20+ years of agency experience, specialized in International Client Management and has worked across most sectors in multiple markets and regions. We recently spoke with Caroline about her current role. The Makegood: Caroline, you have a background in International Client Management and… Continue reading »

MEC’s Jen Soch on Making a Lasting Impression

Jen Soch is the Managing Partner, Global Account Director at MEC. Previously, Jen was Senior Vice President, Activation Director of Advanced TV at MediaVest USA. We recently spoke with Jen about her current role and previous experience. The Makegood: Jen, you have extensive experience in the media business, having worked with a broad spectrum of… Continue reading »

MEC’s Chris Senio: Media Needs to Get Creative

The following guest column is by Chris Senio, Partner and Group Director at MEC, the global media agency. Chris has been with MEC for over five years developing digital media strategies for clients like Macy’s and Cadbury Schweppes. That media consumption continues to fragment is a surprise to no one.  As consumers use an ever-proliferating… Continue reading »

Undertone’s Patrick Cartmel Moves from Agency to Ad Provider

Patrick Cartmel is the VP National Accounts, Undertone. Patrick has spent the last 15 years on the agency side, at companies including MEC and Avenue A. We recently spoke with Patrick about his move to Undertone. The Makegood: Patrick, tell us a little bit about your background and experience. PC: For the past 10 years… Continue reading »

The Makegood: How it Started and Where it’s Going

The Makegood was launched six months ago today by Matt Straz. Matt is the CEO of Namely, a platform that enables media, advertising and technology companies to manage their human capital. We spoke to Matt about why he started the The Makegood and where it is headed. The Makegood: Matt, why did you start publishing… Continue reading »

MEC’s Stephanie Lawrence Aligns Digital Strategies for Macy’s

Stephanie Lawrence is a Partner, Group Director at Mediaedge and a seasoned media professional, having worked at major agencies including Dotglu and Optimedia. We recently spoke with Stephanie about her current role and best practices. The Makegood: Stephanie, can you tell us about your role and responsibilities as Partner, Group Media Director at MEC? Where does the… Continue reading »

ESPN’s Dave Roter Delivers Rich Experiences for Advertisers

Dave Roter is the Senior Director of Digital Sales at ESPN. He is a media veteran having spent his 16 year career at ESPN and MEC. We recently spoke with Dave about his experience on the buy side and the sell side as well as his current role. The Makegood: Dave, you have been part… Continue reading »

MEC’s Allison Coley Assumes Expanded Role on Colgate-Palmolive

Allison Coley will soon be moving from New York to the UK to assume her new position as Managing Partner at MEC London. We spoke to her recently about her expanded role on the Colgate-Palmolive account. The Makegood: Allison can you tell us about your new responsibilities and why you decided to make the leap?… Continue reading »

Mediacom’s Christine Fuller on What’s Working on TV This Year

As the media industry evolved from a department within the full service ad agencies to a grown up, standalone business, Christine Fuller has played a key role in the evolution of media for over two decades. Today she leads investment strategy for Mediacom, the GroupM agency, and also serves on the Mediacom Executive Committee. The… Continue reading »

Pictela’s Greg Rogers on Clay Christensen, Big Data and Brand Content

Greg Rogers is the CEO of Pictela, the next generation display advertising platform that was acquired by AOL last December to power the portal’s Project Devil ads. Greg and I worked together at both MEC and then at Pictela. We spoke recently about his background and how data and brand content are changing the digital… Continue reading »

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