measurement

This tag is associated with 23 posts

People of Ad Tech: Infectious Media Global Director Dan Larden

Infectious Media Global Strategic Partnerships Director Dan Larden tells WIT Strategy Partner Bill Brazell that as more and more brands put their entire digital ad budgets into programmatic, brands can and should demand full impression-level transparency — and should optimize their campaigns toward proper business outcomes rather than metrics that are easily faked. Infectious Media… Continue reading »

People of Ad Tech: AppsFlyer Sales VP Sunil Bhagwan

AppsFlyer Sales VP Sunil Bhagwan tells WIT Strategy Partner Bill Brazell that marketers can now use refereshable identifiers to figure out who’s using mobile devices. His company’s ability to attribute mobile actions has attracted more than 2,000 partners, including Facebook, Google and Latin American player Adsmovil. Bhagwan says the industry is on the verge of… Continue reading »

People of Ad Tech: SourceKnowledge President Patrick Hopf

SourceKnowledge President Patrick Hopf tells WIT Strategy Partner Bill Brazell that that the right data can explain the value of each consumer a company brings in. SourceKnowledge focuses on “post-click behavior,” and sometimes has to explain why its KPIs differ from those in common use. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Nudge CEO Ben Young

Nudge Cofounder and CEO Ben Young tells WIT Strategy Partner Bill Brazell that measuring the effectiveness of online marketing content is tricky. Moreover, contrary to conventional wisdom, many consumers prefer longer content. Young also describes an American business quirk that surprised him when he moved to NYC from New Zealand. Music: “Morning Rays” by Jim… Continue reading »

People of Ad Tech: gShift CEO Krista LaRiviere

gShift Cofounder and CEO Krista LaRiviere tells WIT Strategy‘s Bill Brazell how brands and agencies use her company’s web presence analytics platform to track a brand’s presence on the web and decide what content to send out. LaRiviere says gShift will soon enable brands that publish in many different social channels to compare the strength… Continue reading »

People of Ad Tech: Are You a Human CEO Ben Trenda

Ben Trenda, CEO of Are You a Human, tells WIT Strategy‘s Bill Brazell why it’s a problem that the Internet has failed to create good pathways for automated traffic. For one thing, more than half of Internet traffic today is non-human. And the highest-quality publishers often have the highest levels of non-human traffic — a… Continue reading »

People of Ad Tech: Zentrick CEO Pieter Mees

Having noticed the passivity with which he and others typically watch video, Zentrick Co-founder and CEO Pieter Mees searched for a way to make the growing medium as engaging as websites. He tells WIT Strategy‘s Bill Brazell how major brands use Zentrick’s technology platform to make videos interactive and track user engagement in great depth… Continue reading »

People of Ad Tech: Steve Latham of Encore Media Metrics

Encore Media Metrics CEO Steve Latham tells WIT Strategy‘s Bill Brazell that too many agencies continue to rely on last-click attribution because brands don’t insist on better measures. Meanwhile, brands that are having success with higher-quality measurement understandably avoid telling their competitors how to replicate that success — so the word doesn’t spread. Nonetheless, while… Continue reading »

Audience Quality on Branded HCP Websites

The following stats are key benchmarks for measuring branded HCP website performance.

Will TV Ever Be as Acccountable as Digital?

You will not find many folks who doubt the sales driving efficacy of TV, but many doubt there is a way to properly measure that efficacy.  The GRP is a nice measurement but it’s far from the Rosetta Stone when evaluating TV’s effect on consumer behavior. Stimulated by the major refinements made in digital measurement,… Continue reading »

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