Facebook and Twitter have finally gained traction with agencies and large advertisers. Now, social platforms are looking to SMBs as the next client to bring onto their platforms. Social platforms are trying to solve this initiative with self-serve, dashboards, and measurement tools. However, it wasn’t that long ago that social platforms had a hard time… Continue reading »
We are pleased to welcome Julia Casale as a monthly contributor to The Makegood. Julia is Chief Marketing Officer at Casale Media. She has been working in digital media for more than ten years and loving every moment of it. Look for Julia’s monthly column every first Thursday. From marketing to creative to media, every… Continue reading »
Over the last 6 months I have seen many briefs from brands requesting ‘content marketing’ services. Some indicate a desire to shift away from online paid media, reallocating budget into producing and seeding content. This is partly due to a view held that paid online media is a bottomless pit requiring constant funding, and that… Continue reading »
We’ve all become used to the clichéd ‘data is the new oil’. In digital media at least, data is what drives performance, data is what helps us make business cases, helps us to prove or disprove hypotheses and what ultimately justifies our fees. Having data at our fingertips is not new, it’s just that we… Continue reading »
GfK recently hosted the panel discussion ‘Agency Talk: Enter the Digital Client’. GfK’s Ben Theriault, SVP Sales, Digital Market Intelligence, moderated the discussion on digital clients with the participants Josh Bock, VP Director, Decision Sciences at Universal McCann, Michael Kaushansky, SVP, Analytics and Insights at Havas Digital and Arun Kumar, Senior Consultant, Consumer Insights at… Continue reading »
Florian Kahlert is Managing Director of Digital Marketing Intelligence (DMI) at GfK, a company that is passionate about online research for consumer products and services, pharmaceuticals, retail, media, and public policy. The Makegood recently spoke with Florian about his position and innovative online research. The Makegood: Florian, how did you get into the online industry,… Continue reading »
Morpheus Media, the digital media and strategy agency, is a monthly contributor to The Makegood. This column was composed by Hope Distant, Group Associate Director, Client and Media Strategy. Traditional advertising-driven brands are very comfortable with the current metric in place as it has been the same since the 1950′s. The Gross Rating Point (GRP)… Continue reading »
The Makegood is pleased to welcome Jordan Bitterman as a regular contributor. Jordan is currently the SVP and Social Marketing Practice Director at Digitas and has 15+ years working in media on the agency side. TANGIBLE LANDSCAPE COMING INTO FOCUS As we head into the next phase of digital growth – one that might as well be… Continue reading »
