marketing technology

This tag is associated with 9 posts

The Importance of Auditing

By: Tom Hespos Does advertising need a refresher on the importance of auditing? I think it does. Never in my career have I seen media auditing and verification take a backseat quite like it does today. In the first few years of my career, it was unheard of for major national advertisers to buy ads… Continue reading »

People of Ad Tech: Lineate CEO Ben Engber

Lineate CEO Ben Engber tells WIT Strategy Partner Bill Brazell that while it’s easier to gather large amounts of data, many companies wonder what to do with it all. Engber cites an eMarketer report that 51% of companies today use 21 or more digital marketing solutions — which leads to orchestration challenges. Music: “Morning Rays”… Continue reading »

People of Ad Tech: MediaPost Editor Tobi Elkin

MediaPost Real-Time Daily and Native Insider Editor Tobi Elkin tells WIT Strategy Partner Bill Brazell that she’s against ad blocking, and offers predictions for the year ahead. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Blackwood Seven North America CEO Mark Zamuner

Blackwood Seven North America CEO Mark Zamuner (whose company TWO NIL recently merged with EU-based Blackwood Seven) tells WIT Strategy Partner Bill Brazell that Artificial Intelligence can now inform media plans with client-transactional and media-placement data, benchmarking predictive results to actual results. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: SocialCode CMO Max Kalehoff

SocialCode Chief Marketing Officer Max Kalehoff tells WIT Strategy‘s Bill Brazell that today’s smartest marketers are ‘digital first’ — that is, they use the fast learning and data of online advertising to guide marketing decisions in other media. Max explains how controlling waste may be the fastest path to ROI, and notes that the finely… Continue reading »

What It Takes to Market to Marketers

Ad tech has become a necessity for marketers, even though the words so often associated with the space are “complex” and “confusing.” The space is dense with tech-speak, and many companies fall into a trap of adopting messaging that overcomplicates things and creates misconceptions that other companies then have to fight against. If this is… Continue reading »

Chief Marketing Technologist: The Marriage of Marketing and IT—a match made in heaven or not?

Just as CMOs are coming into their own they are facing a new challenge. Being a marketing guru is no longer enough, now you’re expected to be a technology whiz as well. Many senior level marketers are finding they have a gap in their skill set leaving them poorly equipped to lead a modern marketing… Continue reading »

GPJ Celebrates 100 Years in Business

 Chris Meyer is currently the CEO at George P. Johnson, the world’s leading event and experience marketing agency. Prior to GPJ, Meyer was the Executive Vice President of Enterprise Business Development at INXPO. The Makegood recently spoke with Meyer about GPJ’s 100th year anniversary. The Makegood: Congratulations on reaching a milestone at George P. Johnson, the company’s 100th… Continue reading »

Percolate’s Noah Brier on How Technology is Reshaping the Marketing World

 Noah Brier is the CEO and Co-founder of Percolate, a marketing technology company with a mission to help brands of all sizes create great marketing and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.… Continue reading »

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