marketing strategies

This tag is associated with 2 posts

Fixing The Media Planning Process

By: Hemali Lakhani You don’t have to stand alone in defending your ad plan anymore. We know you’re often asked to be the one standing in front of senior management to present your plan and defend your approach when the last of the planning sessions come to a close. Sure, you’re smart, and yes, you… Continue reading »

What Is An ‘Experience’?

This column was written by Toby Southgate, CEO UK & Ireland at The Brand Union, a WPP-owned brand strategy and design consultancy. Toby feels that ‘experience’ is an over-used buzzword and that the meaning of it has been diluted with time. He argues what it should truly convey for the marketer. Marketing speak. Non-stop buzzwords and… Continue reading »