location-based targeting

This tag is associated with 7 posts

People of Ad Tech: UberMedia CMO Michael Hayes

UberMedia CMO and CRO Michael Hayes tells WIT Strategy Partner Bill Brazell that his company’s recent strategic acquisition of Cintric will enable UberMedia to double down on business intelligence and geospatial analytics — thereby gaining a deeper understanding of consumers’ hearts, and helping retailers understand how their marketing spend is performing. Music: “Morning Rays” by… Continue reading »

People of Ad Tech: LotLinx COO Jason Knight

LotLinx Chief Operating Officer Jason Knight tells WIT Strategy Partner Bill Brazell that inventory levels are swelling at auto dealerships, in part because of high lease returns. LotLinx finds shoppers that are looking for specific vehicles and – ahem – drives them to the right dealer’s lot. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

People of Ad Tech: Econsultancy’s Stefan Tornquist

Econsultancy VP of Research Stefan Tornquist tells WIT Strategy‘s Bill Brazell that too many companies think they handle customer service well. Their customers disagree. Tornquist explains how companies could use technology to strengthen relationships with customers. He suggests that companies start using real-time data, customization and geolocation to create uniquely valuable connections with customers, rather… Continue reading »

The Makegood Q&A with Loren Hillberg, President & GM, Thinknear by Telenav

The Makegood: You’ve been in the mobile space for a number of years.  What aspects of your experience are most relevant for your new role at Thinknear? I’ve served in a number of digital and mobile roles but have always had a focus on scaling high-growth businesses. At Telenav, I’ve had the chance to develop… Continue reading »

The Real Deal on Beacons, Buzzfeed, and NYC Phone Booths

Earlier this month, Buzzfeed released an article about bluetooth beacons “hiding” and “tracking your every move” in New York City phone booths.  As someone who is deeply involved in location based data and digital out-of-home advertising, I received the article from countless sources, including partners and clients.  While Buzzfeed produced an enthralling article on the… Continue reading »

PlaceIQ’s Duncan McCall on Understanding the Consumer Journey Through Location Data

  Duncan McCall is currently the CEO and Co Founder of PlaceIQ, a leading provider of location intelligence, enabling advertisers to reach and define mobile brand audiences at scale for a wide range of marketing activities. Duncan’s background includes leading or being part of the executive team for a number of startups from the location, mobile and… Continue reading »

Thinknear GM Eli Portnoy on Location-Based Advertising

 Eli Portnoy is GM of Thinknear by Telenav. Thinknear, which he founded two years ago is a hyper-local mobile ad solution. Telenav offers personalized navigation services that help people make faster and smarter daily decisions about where to go, when to leave, how to get there, and what to do when they arrive. The Makegood recently… Continue reading »

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