Kraft

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New Digitas Research Shows Massive Demand for Online Video

Last week Digitas released the findings of a recent survey they commissioned on online video. The results show a deepening multi-generational interest in digital video across screens and consumer interest in learning more about brands through online video. We recently spoke with Stephanie Sarofian, Managing Director of The Third Act, the brand content unit of… Continue reading »

Digitas’ Dave Marsey on Inspiring Consumers to Share

Dave Marsey is the SVP/Media Practice Lead at Digitas in Chicago. Previously, he has held roles at other major agencies, including ID Media (part of Draftfcb), Avenue A and Scient/iXL. We recently spoke with Dave about his role and current trends. The Makegood: Dave, you have been teaching a Digital Marketing Strategies course at the… Continue reading »

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