Joe Pych
3 Reasons Why “Programmatic Premium” Doesn’t Work Today
There’s been a lot of discussion lately about “programmatic premium” - using machines to fully automate the purchase of premium advertising inventory. It seems like every conference lately has someone from Kellogg’s on a panel saying programmatic premium is GR-R-REAT with very impressive statistics to support their claims. The Ad Exchanges, DSPs, DMPs, SSPs, and various… Continue reading »
NextMark’s Joe Pych on The 10 Biggest Problems with RFPs
It’s the fall media planning season. It’s the time of the year when leaves fall and make a mess of all the yards in the neighborhood. It’s also the time of the year when RFPs fall and make a mess of all the desks and inboxes in the media world. In The Fiesta Nobody Loves, Doug… Continue reading »
Building the Core of Your Agency
Advertising agencies are notoriously inefficient in digital media. A recent study showed that agencies typically spend more than $4,000 in media labor to place an advertisement on a website. The good news for challengers is there’s a big opportunity to win business away from inefficient agencies by adopting new methods that give you a sustainable… Continue reading »
A Promising Solution to the RFP Mess
Last year I wrote a column entitled “The RFP is Frustrating Mess.” The Request for Proposal is the bane of the existence of digital media buyers who must wade through thousands of emails and spreadsheets each year to assemble media plans for their clients. Media sellers are equally frustrated, especially when they diligently respond to… Continue reading »
In Digital Advertising, Time is Money
“I remember to have heard of a notable Woman, who was thoroughly sensible of the intrinsick Value of Time: Her Husband was a Shoe-maker, and an excellent Crafts-man; but never minded how the Minutes passed. In vain did his Wife inculcate to him, That Time is Money: He had too much Wit to apprehend her;… Continue reading »
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