Two recent events in the Digital Media industry have tested the ‘plat-ag’ vs. platform exclusive theory: 1. Google’s announcement of their tag management solution and 2. FBx. Platform agnostic brands, startups, and agencies main USP is being able to shift gears easily and adapt to the most current and innovative technologies available. Yet a major… Continue reading »
The Makegood is pleased to welcome Jayne Pimentel as a regular contributor. Look for her column every other Wednesday on The Makegood. Jayne is the Head of Display Advertising at Razorfish London and originally from Silicon Valley. She works on driving digital strategy for brands globally and her experience spans from social media strategy for… Continue reading »