This tag is associated with 4 posts

Dismantling Accordion Media

“It does this,” he said, pulling his hands apart and then clasping them together repeatedly.  To me, it looked like he was playing an invisible accordion.  I was at my first agency gig, and this was one of my coworkers explaining how media planning and buying functions move from centers of excellence within a holding… Continue reading »

NextMark’s Joe Pych on The New Bionic Advertising Systems

 Joe Pych is a Makegood columnist and CEO of Bionic, a new division of NextMark, a company that provides tools for the media planning and buying industry. He also serves as Founder and President of NextMark. Joe recently spoke with The Makegood about his new system launch. The Makegood: Bionic Advertising Systems launched a few… Continue reading »

Olapic Co-Founder Pau Sabria on Rethinking eCommerce From the Ground Up

    Pau Sabria is a Co-Founder at Olapic, a technology platform enabling eCommerce, Media Companies, Agencies, and almost any site to integrate photos from Instagram, Twitter and Facebook. The Makegood recently spoke with Pau about Olapic’s past, its value proposition, and the current state of eCommerce. The Makegood: Olapic was founded 3 years ago. Can… Continue reading »

Rapport’s Mike Cooper on The Growth of Out-Of-Home Advertising

 Mike Cooper is President of Rapport Worldwide, a global Out-of-Home media planning & buying agency with a mission to build rapport between brands and their consumers. With offices in the U.K., U.S. and India, the company complements the offerings of both UM and Initiative and represents numerous brands including MasterCard, Microsoft, Sky and Tiffany. The Makegood… Continue reading »