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The Importance of Social Listening

By: Martin Cahill So much of what we do in marketing and Search is geared toward execution. Making campaigns, creating content, developing tags, gauging customers or consumers or visitors, forecasting, and so on, all of it is centered around preparation, implementation, and execution. And while the great part of that execution and reporting can be… Continue reading »

Marketing Lessons from the U.S. Election

Depending on how you voted, you’re either cheering this week or you’re doing your best to cope with the nation’s choice for President of the United States.  But whatever your political leanings, there are several important takeaways from this election cycle that we can apply to our own campaigns.  Let’s share some learning in the… Continue reading »

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

  At a time when more and more companies are banning their employees from accessing social media in the office, New York Times bestselling author and social media expert Gary Vaynerchuk takes the other side: “Just because your teenage daughter and her friends are excited about a new platform does not mean that that platform… Continue reading »

Generation Next: Here Come the Homelanders

What generation comes after the Millennials, the massive generation that is now swamping the U.S. workplace with people born between 1980 to 2000? The Homeland Generation. Born after 9/11, the oldest members of this generation are now entering middle school. I have two Homelanders living under my roof, boys aged 9 and 11. They are… Continue reading »

Top 10 Reasons We’re Glad You’re Back From SXSW

10. @Bre, @fivethirtyeight, @garyvee and @elonmusk need a rest. 9. There’s a boat-load of work to get done around here. 8. Every time you tweeted a picture of your barbeque, WE gained weight. 7. Your use of “inside hashtags” was disorienting. #fakeSXSW 6. Thanks, but we would like to get back to hearing about bands… Continue reading »

The 90s Aren’t Just Back in Fashion

“This agreement is a great complement to our pending relationship with The Walt Disney Company and its family of broadcast brands such as Disney, ABC News and ESPN. The convergence of the Internet and television media has the potential to empower the consumer like no other media in history.” That statement was from Harry Motro,… Continue reading »

The Valuation of the Intangible

I collected baseball cards as a kid as many others did, but I did it a bit differently.  I had all the rookie cards of the hot shots – Roger Clemens, Ken Griffey, Jr., Barry Bonds (180lbs. then), etc.  However, I had an entire binder dedicated to Nomar Garciaparra.  I would give up all my… Continue reading »

The Lessons of Instragram: Design, Category and Relationships Matter

Last week Instagram was acquired by Facebook for the incredible sum of one billion dollars after just 18 months since founding. Even in the frothy world of internet software startups this was an unusual event. Here are some of the lessons that I took from Instagram’s success: Design Matters. The sheer ugliness of the Web,… Continue reading »

Morpheus Media’s Jennifer Heinen on How All Media is Becoming Social

Jennifer Heinen is the Associate Director, Social Strategies at Morpheus Media, a full-service provider of interactive marketing solutions to Fortune 500 companies. We recently spoke with her about her current role and recent successful campaigns. The Makegood: What’s are some of the best parts about your role at Morpheus Media? JH: One of the best… Continue reading »

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