This tag is associated with 4 posts

The Cannes Humblebrag

By: Kevin Ryan The festival is behind us, the data has been collected, and the digital world has had a few minutes to digest the goings on from Cannes. Coming home from Cannes was an interesting journey this year. Not because it was the first time I was invited to speak at such an event,… Continue reading »

Whatever Did Happen to Contextual Targeting? A Chat With Twelvefold

  This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders.  “When client and agency teams look at content, they have a very good idea of where they want to run. But up to this point it’s been difficult to find those exact pages,” says Twelvefold CEO Dave… Continue reading »

That’s What She Said: Blowing Up the Walls of the Old Boys’ Club

This is the monthly column, “That’s What She Said,” written by Amy Vale. We are pleased to welcome Amy Vale as a monthly contributor to The Makegood. Amy is VP, Global Research and Strategic Communications for Mojiva Inc., the parent company for Mojiva, the mobile ad network, and Mocean Mobile, the mobile ad serving platform. Advertising has been… Continue reading »

UM’s Colleen Soriano on Leveraging Innovation that Scales

Colleen Soriano is the SVP Managing Partner, US Integrated Investment & Digital Innovation at UM. Colleen has held management roles at MEC and Avenue A / Razorfish. We recently spoke with Colleen about her new role. The Makegood:  Colleen, you have been working in media planning for 12+ years. Can you tell us your story of… Continue reading »