This tag is associated with 3 posts

People of Ad Tech: Sabio CEO Aziz Rahim

Sabio CEO Aziz Rahim tells WIT Strategy Partner Bill Brazell that people now spend nearly six times as many minutes ‘in-app’ as they do on the mobile web, but many misuse the stat ‘time spent in app.’ Rahim notes that airline and hotel apps are often pivotal even though users spend little time in them.… Continue reading »

People of Ad Tech: AppLift CEO Tim Koschella

AppLift CEO Tim Koschella tells WIT Strategy Partner Bill Brazell that automation, native ads and video ads are all increasingly important to the mobile-app business. AppLift uses advertising to help app makers launch their apps, convert visitors into buyers, and then remind them of the app so they keep using it. Music: “Morning Rays” by… Continue reading »

MediaBrix’s Ari Brandt on the Need for Interactivity and Integration in Social Media Ads

We recently spoke with Ari Brandt, CEO of MediaBrix, about the findings of a joint study conducted with Harris Interactive on monetizing Facebook Apps and Moblie Apps. The Makegood: The survey found that traditional online ads, i.e.: standard banners and video ads, are not effective in a social media app environments. What elements insocial advertising… Continue reading »