This tag is associated with 2 posts

Forget the Rolodex, Build a Marketing Stack

Until recently, I sold products based on the relationships that I had formed during a career in media and advertising. Agencies like GroupM, OMG and Starcom Mediavest were accessible to me because of the people I knew and the people they knew. I took pride in the fact that I could sell products based on… Continue reading »

What Marketers Really Care About

For ten years I worked on the partner side of the marketing business, both as an agency executive at MEC and then as the co-founder of Pictela, an ad tech firm. Now, as the CEO of an enterprise technology company, I’m a pure marketer and it turns out that this side of the business is… Continue reading »