how to use data

This tag is associated with 2 posts

People of Ad Tech: Lineate CEO Ben Engber

Lineate CEO Ben Engber tells WIT Strategy Partner Bill Brazell that while it’s easier to gather large amounts of data, many companies wonder what to do with it all. Engber cites an eMarketer report that 51% of companies today use 21 or more digital marketing solutions — which leads to orchestration challenges. Music: “Morning Rays”… Continue reading »

5 Fool-Proof Ways To Amplify Your Brand Story With Data

 In the world of B2B, content marketing is king. It’s become that highly desirable, hard-to-perfect ‘status’ both brands and marketers hope to attain. It makes me think of standing in line at an ultra hot, super hyped up nightclub in New York City. There’s a red rope and a long line around the corner of… Continue reading »

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