Hearst

This tag is associated with 11 posts

New Arenas of Magazine Ad Revenue

It’s no surprise that the consumer magazine industry is struggling to secure Ad pages and keep their publications vibrant. But how many of you know that a fair amount of the well-known publishers such as Hearst, Time Inc., Bonnier and Meredith, have line extensions that are revenue generators for their brands? Are the publishers really… Continue reading »

10 Things That Make New York Media Great

Despite the growth of the tech companies, New York is still largely a media town. 70% of all US advertising still bought and sold here. There at least ten things that make New York’s media industry great, including: 1. Agencies. Media agency lobbies like GroupM and Mediavest are a 21st century bazaar where sellers pitch… Continue reading »

The OPA’s Pam Horan on Publishing’s Brand Halo

Pam Horan is president of the Online Publishers Association, which represents quality online publishers to advertisers, press, government and the public. Her prior experience fuses technology and publishing. Before landing at OPA, Pam was vice president of marketing for Zinio Systems Inc., which sells print magazines in virtual form online via single issue or subscription.… Continue reading »

Kristine Welker and Hearst Build a Cross Platform Future

Kristine Welker is the Chief Revenue Officer for Hearst Digital. We spoke with her recently about her background and how Hearst Digital is preparing for the future. The Makegood: Kristine, in 1999 you began working on CosmoGIRL!, a magazine that was at the forefront of digital. What was it like to be working on, what… Continue reading »

The Makegood: How it Started and Where it’s Going

The Makegood was launched six months ago today by Matt Straz. Matt is the CEO of Namely, a platform that enables media, advertising and technology companies to manage their human capital. We spoke to Matt about why he started the The Makegood and where it is headed. The Makegood: Matt, why did you start publishing… Continue reading »

MEC’s Stephanie Lawrence Aligns Digital Strategies for Macy’s

Stephanie Lawrence is a Partner, Group Director at Mediaedge and a seasoned media professional, having worked at major agencies including Dotglu and Optimedia. We recently spoke with Stephanie about her current role and best practices. The Makegood: Stephanie, can you tell us about your role and responsibilities as Partner, Group Media Director at MEC? Where does the… Continue reading »

Doug Weaver on Whether the Display Ad Will Wither

From his perch in rural Vermont overlooking the Green Mountains, Doug Weaver joined us by phone to talk about the state of the advertising industry and where it’s headed. Weaver, founder and CEO of Upstream Group, is a consultant and strategist who advises publishers and ad networks such as The New York Times, Yahoo, About.com,… Continue reading »

Doug Weaver to Publishers: Sell Experiences, Not Ads

From his perch in rural Vermont overlooking the Green Mountains, Doug Weaver joined us by phone to talk about the state of the advertising industry and where it’s headed. Weaver, founder and CEO of Upstream Group, is a consultant and strategist who advises publishers and ad networks such as The New York Times, Yahoo, About.com,… Continue reading »

Luminate’s Toby Bodner on the Power of Pictures

Toby Bodner is an Account Director at Luminate, a technology that makes online images interactive. The company, formerly known as Pixazza, is backed by Google Ventures, among others. Previously, Toby has experience on the publisher and agency sides, having worked at About.com, Hearst Digital and Avenue A. We recently spoke with Toby about her current… Continue reading »

Can Media Agency People Become Good Sellers?

A number of people have made the leap from the buy side to the sell side of the media  business. Sometimes it doesn’t work out. Fortunately, there are plenty of examples of buyers that do make for great sellers. Allison Braham, formerly a media supervisor with MEC, joined the sell side in 2007 and now… Continue reading »

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