healthcare marketing

This tag is associated with 2 posts

Understanding Point of Care’s Evolving Role

By: Lynnsey Rijos Reaching consumers minutes before they meet with their doctor has become easier and essential for healthcare/pharma marketers – mainly due to point-of-care (POC) marketing efforts, a channel that continues to grow and gain momentum. But how did POC become so important?   It’s been around for quite some time, but POC has evolved… Continue reading »

The Evolution of Point-of-Care Marketing

By: Lynnsey Rijos There is no question that the patient journey has evolved over time. There are more steps involved, from the time symptoms occur to the time when you visit a doctor. With numerous health websites, people are more inclined to first research their symptoms and then diagnose themselves, or consult a friend or… Continue reading »

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